The Big Book of Self Promotion: Introduction by Pelep Top and Ilse Benun - Hardcover

Über die Autorin bzw. den Autor

Suzanna MW Stephens has been principal of Designs on You! for over fifteen years. Experienced in all facets of graphic design, Stephens specializes in book design and layout with over 75 published volumes in her portfolio. She and business-partner/husband, Anthony, are co-owners of American Corporate Identity, an annual graphics competition entering its 25th edition; London Books, producer of corporate history and anniversary books; and the semi-annual, international Logo competition - the winners of which are featured in The Big Book of Logos series. Introduction by Ilise Benun and Peleg Top Ilise Benun is an author, consultant, and national speaker, and the co-founder of Marketing Mentor.She has written six books, including, “The Designer’s Guide to Marketing and Pricing” (HOW Design Books, Spring 2008), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press 2006), “The Art of Self Promotion” (2007) “Self-Promotion Online” and “Designing Web Sites:// for Every Audience” (HOW Design Books). She also co-authored “Public Relations for Dummies, 2nd Edition” (Wiley, 2006) with Eric Yaverbaum and Bob Bly.Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, IQ (a Cisco Systems magazine) and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post. Benun started her Hoboken, NJ-based consulting firm in 1988.Peleg Top is an entrepreneur, business coach, consultant, and a mentor to the creative industry. After more than sixteen years running Top Design (www.topdesign.com), a successful and profitable Los Angeles-based design firm, he now focuses on helping designers market and brand themselves while becoming smarter and happier business owners. Top has spoken at industry conferences, including the HOW Design Conference, and has authored design books including Design for Special Events: 500 of the Best Logos, Invitations and Graphics (Rockport 2008) and Letterhead and Logo Design 8 (Rockport 2003).In 2003, he and Ilise Benun co-founded Marketing-Mentor (www.marketing-mentor.com), a one-on-one mentoring program and marketing resource center for the creatively self-employed.

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Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales.

Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.