Genuine Authentic: The Real Life of Ralph Lauren – A Revealing Biography of the Fashion Designer's Meteoric Success and the Secrets Behind the Empire - Softcover

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Michael Gross is the New York Times bestselling author of Model: The Ugly Business of Beautiful Women; 740 Park: The Story of the World’s Richest Apartment Building; and House of Outrageous Fortune: Fifteen Central Park West, the World’s Most Powerful Address. He is the editor-at-large of Palmer: The Palm Beach Reader, and has written for publications around the world, including the New York Times, New York, GQ, Esquire, Vanity Fair, Air Mail and The Daily Beast. He lives in New York City

(www.michaelgross.com)

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There are at least two Ralph Laurens.

To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician façade.