The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur - Hardcover

Über die Autorinnen und Autoren

Caitlin Friedman, a cofounder of the boutique public relations agency YC Media, is a full-time writer and consultant. Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss; The Girl's Guide to Big Bold Career Success; and Happy at Work, Happy at Home.

Caitlin Friedman, a cofounder of the boutique public relations agency YC Media, is a full-time writer and consultant. Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss; The Girl's Guide to Big Bold Career Success; and Happy at Work, Happy at Home.

Von der hinteren Coverseite

Tired of doing all the work for your boss but reaping none of the financial benefits? Fed up with working 60 hours a week for someone else? Want to start your own business but afraid to take the leap?

Packed with practical advice on every aspect of self-employment, along with useful Web sites, checklists, and quizzes, The Girl's Guide to Starting Your Own Business is the book that Caitlin Friedman and Kimberly Yorio each searched for when they left the corporate world behind to start their own public relations companies. When they merged their businesses into one company, Friedman and Yorio vowed to record the process and create a truly useful guide for other women entrepreneurs.

The Girl's Guide to Starting Your Own Business streamlines the vast information needed to launch your business. From starting with the big question: Are you the girl to run the show? to writing a business plan to understanding your legal obligations and getting your name out there in the marketplace. So, here's the lowdown on how to take your business idea and run with it!

But don't just take Friedman and Yorio's word for it -- women business owners from a wide range of industries offer their own start-up stories, advice, and opinions.

The Girl's Guide to Starting Your Own Business speaks to women in a way no business book has -- relating frank, useful, and professional advice with all the energy, enthusiasm, and fun of a girl's night out.