Big Type - Hardcover

Hearst Books International

 
9780060185817: Big Type

Inhaltsangabe

Big Type features some of the most original, perceptive, and provocative examples of contemporary typography ever to be gathered together under one cover. Running the gamut of typographic expression, we bring you work as diverse as letterheads, shop fronts, CD packaging, type design on the net, and even type cut out of material and placed on the floor.
This is a collection of more than 150 pieces of work by the sharpest, coolest designers from around the world. Entertaining and informative, Big Type is essential for designers and design students everywhere.

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Über die Autorin bzw. den Autor

David E. Carter has produced more than 75 books on logo design and corporate identity. Since his first work, The Book of American Trade Marks, was published in 1972, he has been the leading source for information in this field.

He has conducted corporate identity seminars for Advertising Agein locations as diverse as New York, Chicago, Los Angeles, helsinki, São Paulo, and Singapore.

He is also active as identity consultant for companies, and has affiliate offices in Bangkok and Jakarta from which he serves clients in Asia.

Along the way, he formed an ad agency which quickly gained AAAA membership and a Clio Award. Next, he formed his own television production company which did work that appeared on PBS and The Tonight Show Starring Johnny Carson.He won seven Emmy awards as a writer/producer.

At the age of 50, Carter went back to the classroom, earning an MBA from Syracuse University. Three years later, he graduated from OPM (Owner/President Management) program at the Harvard Business School.

He and his wife live in Kentucky and Florida.

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