The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.
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The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.
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Hardcover. Sewn binding. Cloth over boards. xvi, [2, 251, [3] p. Illustrations. Footnotes. Notes. Index. Dr. Lynn has authored or co-authored five books and over 60 refereed publications at the intersection of technology, marketing, entrepreneurship and new product development. Richard R. Reilly, Ph.D., is an emeritus professor in the Howe School of Technology Management, where he developed and led the Ph.D. program in technology management. He is on the editorial board of Personnel Psychology, and the International Journal of e-Collaboration, and is a fellow of the American Psychological Association and the American Psychological Society. He has authored four books and more than 70 publications related to organizational behavior, leadership development, and project and team performance. He has developed and taught courses in leadership, judgment and decision making, research methods and multivariate statistics. Very good in very good dust jacket. Signed by author. DJ has slight wear and soiling. Inscription on fep signed by Lynn. First Edition [stated]. Presumed first printing. Artikel-Nr. 70861
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