Beating the Success Trap: Negotiating for the Life You Really Want and the Rewards You Deserve

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9780060008826: Beating the Success Trap: Negotiating for the Life You Really Want and the Rewards You Deserve

Have you been brainwashed to believe that acquiring the material trappings of success will lead to emotional fulfillment? Do you find it difficult to lead a gratifying life in this commercial, brand-name-focused world? Have you ever been seduced into thinking that too much of one thing isn't enough? Don't get caught up in this dangerous success trap. Instead of fulfilling your dreams, it'll leave you feeling empty -- and often betrayed. In Beating the Success Trap, leading negotiation expert and motivational speaker Ed Brodow shares his vision for how you can live a significant, rewarding life: His formula for success is success on your own terms.

One of the first major works to challenge traditional notions of success, Beating the Success Trap explains how to:

  • Redefine success to coincide with your own temperament and preferences
  • Overcome your fears about making constructive changes in your life
  • Defeat the abusive voice inside your head that wants you to feel like a failure
  • Reevaluate your life and reconnect with your passion and enthusiasm
  • Create the life you've always wanted

Brodow argues that it doesn't matter how much you earn, how much you possess, or how many trophies you have won. To be truly successful is to be able to say: "I spend my time doing what is meaningful to me."

You will learn why:

  • Failure is often better than success
  • Many people are happier without fame and fortune
  • Getting fired can be the best thing that ever happened to you
  • Changing careers is good for you
  • Following your bliss is better than following the herd

Brodow has taken the skills of business negotiation, amplified by his and others' personal experiences, and translated them into the tools people need to maximize their quality of life. Beating the Success Trap will help you attract the lifestyle that will make you truly content with your self, your life, and your place in the world.

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About the Author:

Ed Brodow is one of the nation's leading experts on negotiation and success. He is CEO of Ed Brodow Seminars, Inc., author of Negotiate with Confidence, and a negotiation guru on PBS TV. His Negotiation Boot Camp™ Seminars and Success Keynotes have attracted an impressive client list that includes American Express, Cisco Systems, Goldman Sachs, IBM, Microsoft, the Pentagon, Philip Morris', Raytheon, and Zurich Insurance. He lives in Monterey, California.


“Convincing . . . well grounded in both basic psychology and common sense.” (Publishers Weekly)

“A wake-up call for all of us who are chasing an empty dream of success.” (--Laura Davis, author of I Thought We'd Never Speak Again and The Courage to Heal)

“Ed Brodow offers a red alert . . . to make their lives joyful and meaningful.” (--Susan Page, author of If We're So In Love, Why Aren't We Happy?)

“Beating the Success Trap has the one thing people are looking for in their quest for success... Answers!” (Jeffrey Gitomer, author of The Sales Bible)

“Brodow tells the hard-hitting truth!” (--Al Siebert, Ph.D., author of The Survivor Personality)

“Ed Brodow brings a rare but welcome and refreshing message.” (--C. Leslie Charles, author of Why is Everyone So Cranky?)

“Beating the Success Trap can create a rebirth.” (Warren Farrell, Ph.D., author of Why Men Are The Way They Are and TheMyth of Male Power)

“What a timely, provocative message. . . . Real-life suggestions and fascinating insights . . . ” (-- Sam Horn, author of Tongue Fu! and What's Holding You Back?)

“Run out now and invest so you can start immediately to live the rest of your life in happiness. (-- Dr. Anthony Alessandra, author of The Platinum Rule)

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