Verwandte Artikel zu Customer Behaviour: Consumer Behaviour and Beyond
Inhaltsangabe
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
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Críticas
"The content is comprehensive, the style is accessible, the examples and illustrations are first class...marketing students should read Customer Behavior; it has a lot of salutary messages for marketing practitioners, marketing managers, and marketing strategists as well." 3/4Dr. Ted Johns, CIM Senior Examiner
Reseña del editor
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
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Suchergebnisse für Customer Behaviour: Consumer Behaviour and Beyond
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Customer Behaviour. : Consumer Behaviour and Beyond.
Verlag:
Thomson Publishing Servic, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Hardcover
Anbieter: Buchpark, Trebbin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Gut. Zustand: Gut | Seiten: 799 | Produktart: Sonstiges. Artikel-Nr. 1465180/3
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Customer Behaviour: Consumer Behaviour and Beyond
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-033-524
Anzahl: 1 verfügbar
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Customer Behaviour: Consumer Behaviour and Beyond
Verlag:
South-Western College Pub, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Gebraucht
Hardcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001841723
Anzahl: 1 verfügbar
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Customer Behaviour: Consumer Behaviour and Beyond
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780030980169. Artikel-Nr. 9076086
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Customer Behavior
Verlag:
Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP63397019
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Customer Behaviour: Consumer Behaviour and Beyond
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780030980169. Artikel-Nr. 9534322
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Customer Behaviour: Consumer Behaviour and Beyond
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780030980169. Artikel-Nr. 9534321
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Customer Behavior
Verlag:
Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Gebraucht
Hardcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 45719877-75
Anzahl: 1 verfügbar