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Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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Customer Behavior: A Managerial Perspective
Anbieter: Ammareal, Morangis, Frankreich
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-979-770
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Customer Behavior: A Managerial Perspective
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-979-768
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Customer Behavior: A Managerial Perspective
Verlag:
South-Western College Pub, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-K-001-01803
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Customer Behavior: A Managerial Perspective
Verlag:
South-Western 18/02/2003, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
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Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780030343360
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Customer Behavior: A Managerial Perspective
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0030343364. Artikel-Nr. 8441512
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Customer Behavior: A Managerial Perspective
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0030343364. Artikel-Nr. 8441513
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Customer Behavior: A Managerial Perspective
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Hardcover. Zustand: Very Good. Customer Behavior: A Managerial Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780030343360
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Customer Behavior : A Managerial Perspective
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Zustand: Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 6661409-6
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Customer Behavior: A Managerial Perspective
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780030343360. Artikel-Nr. 9854293
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Customer Behavior: A Managerial Perspective
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780030343360. Artikel-Nr. 9854297
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