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Buchbeschreibung Zustand: Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. K05A-02730
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Buchbeschreibung Paperback. Zustand: Very Good. This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, Secondary Data in a Digital Age has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001369589
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Buchbeschreibung Hardcover. Zustand: Bon. Légères traces d'usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Stamp or mark on the inside cover page. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. D-033-648
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