Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Reference. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP79696016
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Zustand: Good. Reference. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 16181126-20
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Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. Reference. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 208952-75
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Hardcover. Zustand: Very Good. No Jacket. Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0029279534I4N11
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Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. Reference. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 16181126-20
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780029279533. Artikel-Nr. 5952376
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