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Marketing Strategy: A Customer-driven Approach - Hardcover

Schnaars, Steven P.

 
9780029279533: Marketing Strategy: A Customer-driven Approach

Inhaltsangabe

Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.

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