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Inhaltsangabe
Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.
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Críticas
Fred Gluck Director, Mc Kinsey & Company, Inc. "Competitive Strategy" provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Porter has made a substantial contribution to the art of the strategist by spelling out the richness of the alternatives which every manager must consider."
Reseña del editor
Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001232944
Anzahl: 8 verfügbar
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR001367976
Anzahl: 3 verfügbar
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Competitive Strategy : Techniques for Analyzing Industries and Competitors
Verlag:
The Free Press MacMillan Publish, 1982
ISBN 10: 0029253608
ISBN 13: 9780029253601
Gebraucht
Hardcover
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
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Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Artikel-Nr. CHL6373717
Anzahl: 1 verfügbar
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0029253608. Artikel-Nr. 9034352
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0029253608. Artikel-Nr. 7074703
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0029253608. Artikel-Nr. 8526293
Anzahl: 1 verfügbar
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0029253608. Artikel-Nr. 8974043
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Competitive Strategy : Techniques for Analyzing Industries and Competitors
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP13006227
Anzahl: 2 verfügbar
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Competitive Strategy : Techniques for Analyzing Industries and Competitors
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP73130003
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Beispielbild für diese ISBN
Competitive Strategy : Techniques for Analyzing Industries and Competitors
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4052458-6
Anzahl: 1 verfügbar