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Cracking the Japanese Market: Strategies for Success in the New Global Economy - Hardcover

Morgan, James

 
9780029216910: Cracking the Japanese Market: Strategies for Success in the New Global Economy

Inhaltsangabe

Two business experts share insights into the problems facing American companies in marketing products and operating in Japan

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Über die Autorin bzw. den Autor

James C. Morgan is chairman and chief executive officer of Applied Materials, Inc., the world's largest independent manufacturer of semiconductor equipment. Mr. Morgan is a member of the National Advisory Committee on Semiconductors, which advises President Bush and the Congress on a national strategy to strengthen the competitiveness of the U.S. semiconductor industry. He is also co-chairman, with Akio Morita, of the Japan-Western U.S. Association.

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