Partnerships for Profit: Structuring and Managing Strategic Alliances - Hardcover

Lewis, Jordan D.

 
9780029190500: Partnerships for Profit: Structuring and Managing Strategic Alliances
Hardcover
ISBN 10: 0029190509 ISBN 13: 9780029190500
Verlag: The Free Press, 1990

Inhaltsangabe

The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, "Partnerships for Profit" provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.

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Verlag
The Free Press
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0029190509
ISBN 13 
9780029190500
Einband
Gebundene Ausgabe
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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