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Social Marketing. Strategies For Changing Public Behavior: Changing Public Behaviour by Persuasion - Hardcover
Inhaltsangabe
From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries. This work sets out to provide a systematic marketing framework for understanding social campaigning, targeting "consumer" groups and applying the broad tools of the marketing mix. The authors attempt to show how organizations devoted to social change can effectively use their resources.
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From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries. This work sets out to provide a systematic marketing framework for understanding social campaigning, targeting "consumer" groups and applying the broad tools of the marketing mix. The authors attempt to show how organizations devoted to social change can effectively use their resources.
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Social Marketing: Strategies for Changing Public Behavior
Anbieter: Bookbot, Prague, Tschechien
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Hardcover. Zustand: Fair. Spuren von Feuchtigkeit / Nässe; Leichte Risse. Artikel-Nr. 76e4c02d-ccd7-4583-855f-9cf547fcd74b
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Social Marketing: Strategies for Changing Public Behavior
Anbieter: Ammareal, Morangis, Frankreich
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Edition 1989. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1989. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. G-002-431
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Social Marketing: Strategies for Changing Public Behaviour
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0029184614. Artikel-Nr. 9408029
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Social Marketing : Strategies for Changing Public Behavior
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102418539
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Social Marketing : Strategies for Changing Public Behavior
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Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 209621-6
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Social Marketing : Strategies for Changing Public Behavior
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102418539
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Social Marketing
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.72. Artikel-Nr. G0029184614I4N00
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Social Marketing
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.72. Artikel-Nr. G0029184614I4N00
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Social Marketing
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. N21A-04459
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