Managing Customer Value: Creating Quality and Service That Customers Can See - Hardcover

Gale, Bradley T.

 
9780029110454: Managing Customer Value: Creating Quality and Service That Customers Can See

Inhaltsangabe

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

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Über die Autorin bzw. den Autor

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.

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9781451612929: Managing Customer Value: Creating Quality and Service That Customers Can Se

Vorgestellte Ausgabe

ISBN 10:  1451612923 ISBN 13:  9781451612929
Verlag: Free Press, 2010
Softcover