Managing New Product and Process Development: Text Cases: Text and Cases - Hardcover

Wheelwright, Steven C.

 
9780029055175: Managing New Product and Process Development: Text Cases: Text and Cases

Inhaltsangabe

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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