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Managing Marketing - Hardcover

Bonoma, Thomas V.

 
9780029037201: Managing Marketing

Über die Autorin bzw. den Autor

Thomas V. Bonoma is Associate Professor in the Graduate School of Business Administration, Harvard University. Author of nearly 60 articles for a variety of business journals, he has established a national reputation for his work on marketing implementation and industrial marketing. Professor Bonoma holds a Ph.D. in social psychology from the State University of New York at Albany.

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