The Complete Idiot's Guide to MBA Basics - Softcover

Gorman, Tom

 
9780028644493: The Complete Idiot's Guide to MBA Basics

Inhaltsangabe

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

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