Strategic Newspaper Management - Softcover

Fink, Conrad C.

 
9780023377310: Strategic Newspaper Management

Inhaltsangabe

The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.

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