Dataclysm. Who We Are: What our online lives tell us about our offline selves - Softcover

‘The best book that I've read on data in years, perhaps ever. If you want to understand how data is affecting the present and what it portends for the future, buy it now’ Huffington Post

‘A fun, visual book – and a necessary one at that’ Max Wallis, Independent, Books of the Year

‘Fascinating, funny, and occasionally howl-inducing ... [Rudder] is a quant with soul, and we’re lucky to have him’ Elle

‘Most data-hyping books are vapour and slogans. This one has the real stuff: actual data and actual analysis taking place on the page. That’s something to be praised, loudly and at length. Praiseworthy, too, is Rudder’s writing, which is consistently zingy and mercifully free of Silicon Valley business gabble’ Washington Post

‘Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media. It’s both profound and a bit disturbing, because, sad to say, we’re generally not the kind of people we like to think ― or say ― we are’ Salon

‘There's another side of Big Data you haven't seen ... It's the big data that rears its ugly head and tells us what we don't want to know. And that, as Christian Rudder demonstrates in his new book, Dataclysm, is perhaps an equally worthwhile pursuit. Before we heighten the human experience, we should understand it first’ TIME

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.

Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.

Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.