Predictably Irrational: The Hidden Forces That Shape Our Decisions - Softcover

Ariely, Dan

 
9780007256532: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Softcover
ISBN 10: 0007256531 ISBN 13: 9780007256532
Verlag: Harper, 2009

Inhaltsangabe

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner.

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Über die Autorin bzw. den Autor

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

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Verlag
Harper
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0007256531
ISBN 13 
9780007256532
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
400
Kontakt zum Hersteller
HarperCollins Publishers, Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irland

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Vorgestellte Ausgabe

ISBN 10:  0061353248 ISBN 13:  9780061353246
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Softcover