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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY
In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all – Apple Computer.
As Pepsi's youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'
'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.
As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002932795
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Buchbeschreibung Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Artikel-Nr. GOR002730937
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Buchbeschreibung Paperback. Zustand: Very Good. Odyssey: Pepsi to Apple This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780006383437
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Buchbeschreibung Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00006383432-G
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