Next: A Vision of Our Lives in the Future - Softcover

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Marian Salzman and Ira Matathia are the most respected and influential futurists at work today. They worked at the Chiat/Day advertising agency where they set up a ‘Department of the Future’. Marian now works as a director of Brand Futures at Young & Rubicam.

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The Almanac of the Future…

Discover what's new and exciting and around the corner. We all know that the year 2000 is almost here – we all sense the exciting and momentous changes that are happening at breathtaking speed: the world is getting bigger, but the world is also getting smaller; the old are younger and the young are older; the lines between work and home are blurring… But in what specific ways are these changes actually playing themselves out in our lives today and tomorrow? What do we need to know about the future to successfully negotiate the many paths open to us?

'Next' is a hip, provocative and intelligent compendium of what is really happening today, tomorrow and into the millennium, including:
• Megatrends which will affect almost everyone, everywhere
• How we will work, relax and travel
• What we will read, watch and listen to
• New styles of relationships
• Digital living – The information revolution
• The emergence of mid-youth and the new generation gaps

From the realms of business and leisure to global culture, from what we will eat to what we will wear, from sexual attitudes to how our homes will look, 'Next' reveals the trends of tomorrow, today.