The Shorter MBA: A Practical Approach to the Key Business Skills - Softcover

A comprehensive course, written by experts, which gives the ambitious manager who doesn’t have time to go back to college all the essential skills for business success

As the world of business continues to change, it is becoming more and more crucial for managers to have a thorough understanding of all the complex issues involved in the successful running of a business. To keep up with the challenges, they need to accumulate a wide portfolio of specific skills. But not everyone can spare the time to go to college.

The Shorter MBA is a comprehensive course which concentrates on all the key areas of running a business. Compiled and edited by a management consultant and a management training specialist, each chapter is written by an acknowledged expert in the field, and provides practical tips and techniques.

Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, time management, decision making, human resource management and finance and accounting.

In the highly competitive new world of the ‘delayered’ organization, where managers have to fight harder for fewer jobs, individuals need to forge their own fast track to success. The Shorter MBA provides all the tools needed for those who want to be high fliers.

'THE SHORTER MBA' Edited by Barrie Pearson and Neil Thomas
A practical approach to the key business skills

'THE SHORTER MBA' is a unique distillation of the skills that you need to acquire in order to be considered successful in business. Not everyone is able to devote a year or two of their time to study for a Masters in Business Administration, but in today's highly competitive environment it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business.

This book concentrates on practical tips and techniques in the key areas of Personal Development, Management Skills and Business Development. Each chapter has been written by an acknowledged expert, and will give you the essential tools you need to become a high flier in your own field.

'THE SHORTER MBA' is a complete course in:
· Finance and Accounting
· Project Management
· Human Resource Management
· Competitive Marketing Strategy
· Business Development Strategy
· Turnaround of a Loss-Making Business
· Business Plans
· Acquisitions and Divestments
· Selling and Negotiating Skills
· Time Management
· Decision Making
· Problem Solving
· Communication Skills