The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life

"A beautifully inspirational and truly insightful leadership book for the digital age!"
-- Stephen R. Covey, Ph.D., author of The 7 Habits of Highly Effective People

"A timeless and unforgettable message! Nothing else in the leadership field compares to the emotional intensity and practical value of this book. Share it with everyone you know."
-- Ken Blanchard, coauthor of The One Minute Manager

"Every once in a while a book comes along that forever changes our view of what's possible in our daily lives and in the world of work. The Other 90% is that kind of book. Robert Cooper brilliantly upends conventional thinking about human capacity."
-- Nancy L. Badore, Ph.D., founding director, Executive Development Center, Ford Motor Company

"Robert Cooper's message can change the future of leadership. . . . When his work was compared to twenty widely recognized leadership experts, Cooper received the highest ratings, including inherent value, usefulness, applicability, and overall results."
-- John C. Horton, founder and president, The Leadership Center, Atlanta

"This is a vital wake-up call to find the untapped potential in yourself and others."
-- Martha Rogers, Ph.D., coauthor of The One to One Future

"Goes right to the heart of what matters most in leadership and life, with compelling insights from neuroscience, inspiring stories, and practical new tools. This is priority reading for us all!"
-- Bob Nelson, Ph.D., author of 1001 Ways to Reward Employees