Provides a large number of tips on the establishment and cultivation of a client base. The guide explains how to establish fees that maximize income, how to raise income with only a small commitment to creative marketing, and how to make old clients generate new referrals.

Rese�a del editor

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

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