100 Things Every Designer Need
Weinschenk, Susan, Ph.D.
ISBN 10: 0321767535 ISBN 13: 9780321767530
Verlag: New Riders Pub, 2011
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00101521920
Inhaltsangabe:
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.
This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.
Über die Autorin bzw. den Autor: Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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Bibliografische Details
Titel: 100 Things Every Designer Need
Verlag: New Riders Pub
Erscheinungsdatum: 2011
Einband: Softcover
Zustand: Very Good
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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Pearson Education (US), United States, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Paperback. Zustand: Very Good. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it youll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someones social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005579016
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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paperback. Zustand: Very Good. 100 Things Every Designer Needs to Know About People (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780321767530
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100 Things Every Designer Need
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100 Things Every Designer Need
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100 Things Every Designer Need
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100 Things Every Designer Needs to Know about People
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100 Things Every Designer Needs to Know about People
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