The 100 Best TV Commercials: . . . and Why They Worked
Bernice Kanner
ISBN 10: 0812929950 ISBN 13: 9780812929959
Verlag: Crown, 1999
Gebraucht
Hardcover
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Beschreibung
Beschreibung:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0812929950I3N00
Inhaltsangabe:
A popular columnist takes a close-up look at the creation of classic TV ads and shows what has made them so effective, presenting an updated list of the one hundred best ads, along with product photos, stills, storyboards, and tips on how we communicate today. 20,000 first printing.
Über die Autorinnen und Autoren:
Bernice Kanner has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News and a columnist for Working Woman magazine.
Bernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals.
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Bibliografische Details
Titel: The 100 Best TV Commercials: . . . and Why ...
Verlag: Crown
Erscheinungsdatum: 1999
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket