Contemporary Trends in Tourism and Hospitality Management (Ju-pb Series) - Hardcover

Contemporary Trends in Tourism and Hospitality Management attempts an integrated approach to tourism development, focusing on sustainability and authenticity of tourism experiences as effective responses to changes in tourism patterns and relationship matrix, as underpinned by the complex linkages fostered by multiple stakeholders. It discusses issues related to contemporary practices in tourism in order to develop strategic tools to mitigate the challenges faced by stakeholders in planning, implementing innovative programmes and in sustaining holistic tourism development. This book highlights areas of contemporary relevance in tourism and thereby develop an effective framework to provide better understanding about dimensions pertaining to its promotion and development.

Ashok Aima is Professor and Head, Department of Tourism and Travel Management and Human Resource Management & OB, Central University of Jammu, Jammu. In addition to authoring five books on manpower planning, tourism and regional planning, Dr Aima has published research papers in journals of national and international repute.