Demand Management Best Practices: Process, Principles, and Collaboration (J. Ross Publishing Integrated Business Management Series) - Hardcover

"This is as complete a study that has ever been done on product forecasting. For the first time, there is a place to go to discover the issues and nuances of demand management." - Mike Campbell, President and CEO, Demand Management, Inc.; "Demand Management has become a critical business process and an increasing number of companies are focusing on developing demand management. Why? Customer retention and company financial performance depend on it. Demand Management Best Practices presents solutions for improving overall business performance for the end-to-end supply chain and all functions that are impacted by the demand management process. The authors show you where to focus your time and attention to improve demand management processes and discuss what results to expect. This book demonstrates how an effective demand management process contributes to sales revenue growth, lower inventories and increased profit margins. It presents fundamentals for developing more reliable forecasts and schedules and shows how to build the successful relationships and skills needed for collaborative forecasting and scheduling. The authors provide case examples that illustrate the concepts, principles and best practices of demand management that can give your company a competitive edge." -Joel D. MacClaren, The Business Times

Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. The book helps you effectively respond to ever-increasing expectations for improved supplier delivery performance, product availability, and responsiveness and ongoing pressure from shareholders and stock market analysts to produce promised sales revenue and profit margins. It presents solutions for improving overall business performance for the end-to-end supply chain, shows you where to focus your time and attention to improve demand management processes, and discusses what results to expect. The authors provide insights on how to apply best practices in developing a forecast and demand plan, reducing uncertainty of demand, reaching consensus internally, and collaborating with customers and suppliers within the supply chain.