Riding the Whirlwind: Connecting People and Organisations in a Culture of Innovation (Bright 'I's S.) - Hardcover

Fons Trompenaars, author of global business bestseller "Riding the Waves of Culture: Understanding Cultural Diversity in Business", delivers a dynamic new take on creativity and innovation. A recent survey of global CEOs found that leaders in every industry and in every part of the world are emerging from a period of retrenchment and moving towards a vision of sustained growth, and that innovation is the preferred path to achieving that growth. Innovation has regained its central place in corporate life. Much has been written about creativity and innovation. And there are plenty of books about corporate culture and innovation in organizations. What is lacking is a practical book that brings these ideas together."Riding the whirlwind" brilliantly reconnects people, teams and organizations to create constant renewal of talent and motivation. Using hilarious illustrations of innovation and innovative cultures from Fawlty Towers and Monty Python's "Flying Circus", "Riding the Whirlwind" is a blueprint for creating a culture of high-octane creativity and innovation.

Fons Trompenaars is a world expert on international management and the author of the global bestseller, Riding the waves of culture: Understanding cultural diversity in business, which has sold hundreds of thousands of copies and has been translated into a dozen languages. He is the co-author with Charles Hampden-Turner of six other books on cross-cultural business and organizational issues.