Sustainable Stoke: Transitions to Sustainability in the Surfing World - Softcover

Perhaps the most comprehensive and interesting book on surfing and all that goes with it yet produced. An amazing cast of surfing heros, world champions, captains of industry, state senators, city mayors, journalists, professors, and even young non-profit go getters weigh in on what sustainability means in surfing today and how surfing can transition to sustainability. --All about the surf

What does sustainability mean in the surfing world? This question is answered by more than 40 of the most influential figures from the surf industry, academia, non-profit organisations, and the surfing community, exploring the cutting edge of the surfing world's transition to sustainability. High profile contributors include: 1) President of the International Surfing Association and founder of Reef, Fernando Aguerre, 2) 1978 World Champion and former CEO of the Association of Surfing Professionals Wayne Rabbit Bartholomew, 3) Professional Surfer, former Waterman of the Year and twice inducted into the Surfer s Hall of Fame Rob Machado, 4) President of the Surf Industry Manufacturers Association Doug Alladini, 5) Founder of Surfrider Foundation Glenn Hening, 6) Co-Founder of Surfers Against Sewage Chris Hines, 7) Fred Hemmings 1968 world champion, founder of the Pipeline Masters and the World Championship Tour, and former state senator, and 8) Bob McKnight former CEO and current chairman of the board at Quiksilver, and many more. Sustainable Stoke systematically explores how surfing culture and industry impacts on social, economic and environmental areas of life at both international and local levels. Innovations and initiatives are highlighted providing the foundations for technological transitions as well as social and environmental initiatives that are improving the lives of thousands of people all over the world.