Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers - Softcover

"The go-to blueprint for a new vision of enlightened consumption...a must-read for a future that celebrates beauty and fashion while gently caring for the planet"--Susan Rockefeller, designer, filmmaker and conservationist "This book is an amazing tool of first hand knowledge and inspiration for future generations of change makers."--Eduardo Escobedo, Director "Only when we operate at this level of consciousness will we see the start of a truly sustainable world."--Carmen Busquets, Luxury Investor "Highly recommendable to students and managers looking at the practical side of premium goods and services."--Professor Santiago iguez de Onzo o, President .."..Anyone working in the luxury industry who is concerned about sustainable luxury must read this book. Indeed, whether you are an academic, an entrepreneur, an innovator or a practitioner, it is a book worth reading and pondering."-- (06/09/2014) "Miguel Angel and Maria Eugenia set the standard on ensuring that our luxury products are high-performance, ethical, environmentally responsible and generous. This book is a must-read for luxury executives and entrepreneurs who desire guidance and inspiration in living a meaningful life."-- (05/05/2014)

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.