China's iGeneration: Cinema and Moving Image Culture for the Twenty-First Century - Hardcover

China's iGeneration successfully satisfies the reader's curiosity about China - a worldupcoming nation, and demonstrates the transformation and development of Chinese Cinema from different perspectives through essays written by both Chinese and non- Chinese writers ... All in all, the strength of China's iGeneration is in its careful introduction of the uniqueness of Chinese culture for those who have not been exposed to such concepts before. At the same time, it expresses the authors' deep understanding and knowledge of fastchanging dynamics in Chinese cinema culture. We all know that China is the world's second-largest economy, with a rich and unique culture and historical background. Now China's iGeneration presents the `new' generation through its cinematic point of view and provides readers with a fresh perspective on this great nation. -- Chika Okuyama * Film Matters * ... these essays successfully achieve the aim of `mapping out where this moving image culture exists within the context of China's individualizing, consumption-oriented, urban and technologically mutable post-WTO society' (1), and the book will certainly engender further research in this rich and evolving subject area. * Alphaville Journal * China's iGeneration boldly projects a new cinema of dispersion for the era of neoliberalism with Chinese characteristics and elaborates its implications both for a historiographical move beyond China's Sixth or Urban Generation and for a paradigm shift from film studies to screen studies. Refreshing and provocative, the collection breaks new ground in rethinking issues such as digital activism, personal documentary, NGO aesthetics, video piracy, unofficial exhibition, and online reception. -- Yingjin Zhang, Professor of Literature at University of California, San Diego, USA, author of Cinema, Space, and Polylocality in a Globalizing China (2010), and editor of A Companion to Chinese Cinema (2012). Filmgoers around the world marvel at the achievements of China's Fifth and Sixth Generations, lauded at major film festivals for their enormous contributions to international film aesthetics. However, as this anthology makes abundantly clear, a new generation of motion picture artists/activists now make their mark on global digital culture using the latest technologies (such as mobile phone cameras) and exploring screen spaces far beyond the multiplex (through social media and other platforms). The "i" in the book's title-in humble lower case (less self-absorbed than the "me" generation elsewhere)-speaks to a new sense of the individual as the Internet, iPhones, and iPads transform post-WTO Chinese society. China's iGeneration serves as the essential guide to this emerging digital landscape providing robust new scholarship highlighting the Chinese contribution to its creation. -- Gina Marchetti, University of Hong Kong, and author of The Chinese Diaspora on American Screens: Race, Sex, and Cinema This volume of essays on the culture of the moving image in contemporary China strikes bold new ground in how we conceptualise "cinema", both in China and elsewhere. Moving away from notions of film dominated by the box office and the big screen, these consistently fascinating essays - written by both established and emerging scholars - argue collectively for what they call a "cinema of dispersion": an understanding of film for the digital epoch which acknowledges that cinematic culture is as mobile and mutable as the people who make and watch it. -- Margaret Hillenbrand, Associate Professor of Modern Chinese Literature, University of Oxford, UK

This innovative collection of essays on twenty-first century Chinese cinema and moving image culture features contributions from an international community of scholars, critics, and practitioners. Taken together, their perspectives make a compelling case that the past decade has witnessed a radical transformation of conventional notions of cinema. Following China's accession to the WTO in 2001, personal and collective experiences of changing social conditions have added new dimensions to the increasingly diverse Sinophone media landscape, and provided a novel complement to the existing edifice of blockbusters, documentaries, and auteur culture. The numerous 'iGeneration' productions and practices examined in this volume include 3D and IMAX films, experimental documentaries, animation, visual aides-mémoires, and works of pirated pastiche. Together, they bear witness to the emergence of a new Chinese cinema characterized by digital and, trans-media representational strategies, the blurring of private/public distinctions, and dynamic reinterpretations of the very notion of 'cinema' itself.