Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business - Hardcover

"Buy this book. Read it. And put it into practice." Jeffrey Gitomer, author of The Little Red Book of Selling -- Jeffrey Gitomer, author of The Little Red Book of Selling -- 20130305 "Further evidence that Scott McKain is the premiere business communicator of our time." Dr. Joseph Michelli, author of The Starbucks Experience -- Dr. Joseph Michelli, author of The Starbucks Experience -- 20130305 "Scott McKain's latest book is a must-read for any professional or organization attempting to creatively differentiate from the competition." -Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur , and CEO of U. S. Learning -- Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning -- 20130305 "Collapse of Distinction isn't just a business success book, this is a business survival book for the reality of today's marketplace. McKain shows the way to differentiation through strategies that create distinctiongenerating true separation from your competition." Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame -- Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame -- 20130305

Have you taken your business from good to great, only to find that "great" still isn't cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sectorfrom big-box retail to financial services; from fast food to entrepreneursappear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain's original approach to this problem, first captured in his book Collapse of Distinction , was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinctionfinding success by setting yourself apart from the crowdresonated with thousands of readers. To reflect the changing reality since that book's publicationand to incorporate new research and up-to-date examplesMcKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction . Within these updated pages (including one entirely new chapter) you'll find a potent cure for similarity and uniformitythe primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you're in the "C-suite" of a multinational company or just vying for your next promotion, you'll learn how to rise above the fray and make your work unmistakable. With this practical advice, you'll feel confident stepping up from the competitionand toward success.