Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas in the near future. Beyond being a critical topic in the management strategies of the companies, 'green marketing' is, at the same time, about social responsibility. The way for Turkey to protect its position among the G-20 countries in the 21st century is to adopt these topics as her primary agenda. I congratulate Ayca Can Kirgiz'
- Economist Prof. Dr. Kerem Alkin
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Buchbeschreibung Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Artikel-Nr. 9781137535870
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