The Sports Event Management and Marketing Playbook , Second Edition: 72 (The Wiley Event Management Series) - Hardcover

Supovitz, F

9781118244111: The Sports Event Management and Marketing Playbook , Second Edition: 72 (The Wiley Event Management Series)

Hardcover

ISBN 10: 1118244117 ISBN 13: 9781118244111

Verlag: John Wiley & Sons Inc, 2014

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AS A SPORTING EVENT PLANNER, HOW DO YOU KEEP UP WITH THE TRENDS OF THE TICKET BUYING PUBLIC, SPONSORSHIP AND MERCHANDISING WHILE AT THE SAME TIME ATTENDING TO THE HUNDREDS OF MANAGEMENT AND OPERATIONAL DETAILS REQUIRED TO EXECUTE THE EVENT? A SUCCESSFUL SPORTS EVENT REQUIRES A PLANNER THAT CAN READ SIGNALS FROM THEIR MARKET AND PLAN STRATEGICALLY TO MAINTAIN SPONSORS AND A FILL AN ARENA.

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Rese�a del editor:

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Biograf�a del autor:

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.

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VerlagJohn Wiley & Sons Inc
Erscheinungsdatum2014
ISBN 10 1118244117
ISBN 13 9781118244111
EinbandTapa dura
Auflage2
Anzahl der Seiten512

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