The Reader's Brain: How Neuroscience Can Make You a Better Writer - Softcover

9781107496507: The Reader's Brain: How Neuroscience Can Make You a Better Writer
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The first comprehensive, science-based approach to writing, The Reader's Brain employs neuroscience, psychology, and psycholinguistics to provide easy-to-follow principles for writing clearly and effectively. The book provides students and professionals from any field with the tools to write highly readable documents - from papers to proposals.

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Críticas:
'There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable.' Vint Cerf, internet pioneer and Vice President, Google

'Be warned: if you read this book, you'll see how flawed your writing is. But take heart too, because if you follow Douglas' advice, those flaws will start to disappear. Her bracing, mordant and lucid words show that good writing is a skill you can learn - and that the best way to do it is not to defer to grammarians and style gurus but to understand what goes on in the mind of the reader. In other words, you should write to be read. This book offers some of the best advice on writing that I have seen, whether you are writing a legal document or an email to your mother.' Philip Ball, science writer and author of The Music Instinct

'This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools.' Andrew Hargadon, Soderquist Chair in Entrepreneurship, Graduate School of Management, University of California, Davis
Biografía del autor:
Yellowlees Douglas is Associate Professor of Management Communication at the University of Florida.

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  • VerlagCambridge University Press
  • Erscheinungsdatum2015
  • ISBN 10 1107496500
  • ISBN 13 9781107496507
  • EinbandTapa blanda
  • Anzahl der Seiten228
  • Bewertung

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9781107100398: The Reader's Brain: How Neuroscience Can Make You a Better Writer

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ISBN 10:  ISBN 13:  9781107100398
Verlag: Cambridge University Press, 2015
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Yellowlees Douglas
ISBN 10: 1107496500 ISBN 13: 9781107496507
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Buchbeschreibung Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - A unique writing guide drawing upon cutting-edge neuroscience research to provide easy-to-follow principles for writing effectively and efficiently. Artikel-Nr. 9781107496507

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