Get To The Point: How To Write Well At Work - Softcover

Writing is one of the key factors in professional success. It is one of the ways in which managers appraise you. Write well and clients and colleagues will rate you. Write poorly and you could harm your prospects. Employers complain that new recruits can't write. Yet professions like accountancy, banking, law and management consultancy attract the very best graduates. They can certainly write. So what's going on? This book explains why the style of writing taught at school and university doesn't work in business. It shows how to write well in the workplace. It stresses the importance of understanding why and how people read at work and what they require from writing to help them in their roles. It analyses why professionals have a reputation for writing poorly and what to do about it. Best of all, it shows that anyone can write well at work, regardless of how well or badly taught they were before. Throughout, author Christopher Stoakes offers tips and techniques drawn from his own career, as a professional (lawyer, partner in a City law firm, marketing director and management consultant), a writer (journalist by-lined in all of the quality newspapers) and a trainer (MBA tutor and PGCE-qualified teacher). He ranges far and wide, using masters of fiction and poetry to illustrate his approach, and provides amusing anecdotes showing how he too had to learn the hard way. Get To The Point is unlike other how-to-write books and manuals on grammar. It's an engaging, quick-and-easy read that encourages you to start writing differently right now.

Christopher Stoakes is a master of business writing. He knows the world of business. He has been a lawyer, a marketing director and a management consultant. He has been writing professionally for thirty years. He has been by-lined in all of the quality national papers, his words have been quoted in Parliament and he has edited a wide variety of business, finance and legal publications. He is also a teacher, a trainer and an MBA tutor. It's this combination of talent and experience that Chris brings to bear in Get To The Point, the fourth book in his series for graduates who are entering the professional world and which builds on the success of Know The City, Commercial Awareness and Is Law For You?.