Paradigms: The Business of Discovering the Future - Softcover

""Paradigms: The Business of Discovering the Future" is a secret weapon. I'm buying a copy for each of my customers and suppliers . . . but none for my competitors!"-- Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive "and "Sharkproof""All about change and what it does for your business . . . Should have a prominent place on the desk of every business owner who intends to stay competitive.""--Entrepreneur""If you can figure out what changes are in store for the marketplace, you gain extradordinary leverage against your competition. How do you do it? Joel Barker advises.""-- Success""With Paradigms, Joel Barker continues his role as master teacher and advisor to society's leaders. His insight can help people prepare for the future in these turbulent times."-- Larry Osterwise, Vice Preident, U.S. Market-Driven Quality Assessment, IBM

A guide to bringing American business into the next century includes advice on how to spot a new trend, help key people adapt to change, and manage "intractable problems." Reprint. 50,000 first printing. $40,000 ad/promo. Tour.