The Silicon Valley Way - Hardcover

Presents a series of product development and new business checklists for baseline business plans

you're a member of a venture capital group of a decision-making body inside a fast-growing company. Everyday, new business projects and ideas are hurled your way. Some are trash, some are solid gold. How do you know the difference?

In this ground-breaking book, a top-level manager reveals the methodology used by the movers and the shakers in Silicon Valley to decide what's a "go" and what's a "no."

The amazing thing about this go-or-no approach is that it is both fast and extremely effective. Knowing this simple process will make you a much more effective decision maker. You will be able to apply it to a whole variety of important situations:

· Deciding if your idea is viable before you present it to your colleagues
· Assessing if a new profit center is going to succeed
· Putting your entrepreneurial ideas to the acid test before you risk your life savings
· Improving a good idea by making sure ev