Great Myths of Business - Softcover

Self-made millionaire William Davis sets out to debunk the many myths created by management gurus and economists in recent years. He shows the reader why it is important to challenge the "bean counters", the theorists and those who claim to have all the answers when they create myths and fashionable theories. The book concludes with a look into the future: what business will be like in the 21st century and beyond.