What's Next: Exploring the New Terrain for Business - Hardcover

Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity.Visit the GBN website at www.gbn.org.

Eamonn Kelly is president of Global Business Network, in Emeryville, California. A spe cialist in long-range strategy formulation and sce nario planning, he consults with Fortune 500 compa nies, headed strategy for Scotland's rural develop ment, and has established several businesses and c ommunity-based initiatives.Peter Leyden is Global Business Network's knowledge develope r, responsible for finding and sharing the best id eas of the Network. Coauthor of The Long Boom and former managing editor of Wired magazine, he previ ously worked as a journalist, writing and speaking about technology, economic change, and the future . He lives in Berkeley, California.