Why Your Corporate Culture Change isn't Working: And What to Do About it - Hardcover

Most corporate change programmes fail. In this entertaining and instructive book Michael Ward shows why this happens and how to avoid the most common mistakes. He identifies the underlying principles and with the aid of fictional - but painfully realistic - case studies he enables the reader to understand first the processes involved and then the way to succeed.
To senior managers in any type of business contemplating or implementing organizational change, Michael Ward's book will be a godsend.