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Today, Bombardier products are everywhere. Millions of people travel daily on Bombardier subway cars, automated metros, and commuter trains that run around the world in cities such as New York City, Toronto, Chicago, Vancouver, Mexico City, and Kuala Lumpur. Hundreds of thousands travel to vacation and business destinations each year aboard Bombardier's intercity trains such as the Acela (a high-speed passenger service on Amtrak's Boston-Washington corridor), and on Bombardier's regional jets. Thousands of busy executives fly every day in Learjet, Challenger, and Global Express business jets made by Bombardier. And hundreds of thousands enjoy their leisure hours at play on Ski-Doo snowmobiles and Sea-Doo watercraft.
The Bombardier Story tells the fascinating tale of a company riding the ups and downs of a six-decade journey to the top. In the early 1970s, the Ski-Doo snowmobile accounted for over 90 percent of the company's revenue (one model was so popular that Canada Post even produced a commemorative stamp). But the rest of the 1970s were stormy times for Bombardier as rising energy prices, a maturing snowmobile market, and major economic forces sent the entire industry into a downward spiral. The Bombardier Story describes how close to ruin the company came, and how it survived a drastic shakeout that reduced the number of players in the snowmobile industry from over 100 to just three.
This near-collapse ensure that the company would never again depend so heavily on one sector. Diversification became a key strategy and led to a move into the manufacture of rail equipment, even as most other North American firms in the industry were withering away in what was deemed to be a declining industry. The Bombardier Story recounts the decisive turning point— the $1 billion "deal of a century" in 1982 to provide over 800 subway cars to the city of New York. It was the breakthrough that launched Bombardier into the big leagues, but it was hard won, arousing the first of many controversies over government assistance.
Next came the diversification into aircraft manufacturing, where a similar pattern unfolded: while Bombardier was growing by leaps and bounds, rival firms were falling by the wayside, their products too costly and outmoded to compete. A key ingredient in the upward climb was the "bet-the-company" decision to develop the Canadair regional jet, a pioneering aircraft that many industry analysts thought at the time was a foolhardy initiative. Bombardier not only proved them wrong, but is now revolutionizing the air travel industry with this new kind of jet.
Bombardier's story is one of inspiring entrepreneurship, as well as outstanding leadership and management. The company has enjoyed phenomenal growth in it chosen markets through product innovation, strategic diversification, exemplary succession planning, and an amazing knack for acquiring ailing companies and making turnaround successes of them.
A fascinating cast of dedicated leaders has guided the company over the years. First, of course, was Joseph-Armand Bombardier, the passionate inventor-industrialist who turned a humble garage into a major manufacturing company, and his invention, the Ski-Doo, into a household name. Then the son-in-law, Laurent Beaudoin, whose career plan never included joining the family business, but who led the company for over thirty years, putting it on a fast-growth trajectory. Along the way he was assisted by able lieutenants, including the dynamic Raymond Royer, and the brilliant Yvan Allaire. Today, there is a new generation of leadership under CEO Robert Brown, who oversees a multinat
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Buchbeschreibung Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP67754041
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Buchbeschreibung Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4180090-75
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Buchbeschreibung Zustand: Muy bueno. "Bombardier was under attach again. This time, the flack was coming from the president of Berlin--based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal--based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardiera s invasion of Adtranza s European markets. So he was going to put the upstart from the hinterlands in its place. a The major player in the United States of the future will be, I believe, Adtranz,a he predicted." "In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardiera s rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry, ahead of the rail divisions of Franco--British conglomerate Alstom and German industrial giant Siemens." "What made Bombardiera s progression in rail equipment all the more remarkable is that it occurred while yet another progression was under way at Bombardiera s aerospace group. In 1986, the company decided to enter the aerospace sector by acquiring business--jet maker Canadair Ltd. of Montreal. This was followed by acquisitions of several other ailing aerospace companies, including world--renowned Learjet. Turning around these floundering assets, Bombardier came out of nowhere to become, in a little more than a dozen years, the third--largest member of the civil aerospace manufacturing industry. Only US giant Boeing and European colossus, the Airbus consortium, are larger." -- from The Bombardier Story EAN: 9780471646402 Tipo: Libros Categoría: Título: The Bombardier Story: Planes, Trains, And SnowmobilesAutor: Macdonald, Larry: Editorial: John Wiley & Sons Ltd Formato: Tapa dura. Artikel-Nr. Happ-2024-03-27-1089641f
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Buchbeschreibung Hardcover. Zustand: Very Good. The Bombardier Story: Planes, Trains and Snowmobiles This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780471646402
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Buchbeschreibung Zustand: Sehr gut. xxxiii, 293 p., [8] p. of plates : ill. (some col.), mit zahlr. teils farbigen Abbildungen / Fotos, Zustand: geringe Lagerspuren, sehr gutes Exemplar. Acknowledgements A Brief History of Bombardier Inc. Preface Introduction: The Rise of A Corporation, Chapter 1: Armand Starts a Company, Chapter 2: An Excellent Ski - Doo Adventure, Chapter 3: Diversify or Die, Chapter 4: A Breakthrough Deal, Chapter 5: Making Subway Cars the Bombardier Way, Chapter 6: Becoming Number One, Chapter 7: Gravy Trains on the Horizon, Chapter 8: Turning into Aerospace, Chapter 9: Portrait of a Turnaround Artist, Chapter 10: Revolution in the Sky, Chapter 11: Bombardier Takes Wing, Chapter 12: Dogfight in the Clouds, Chapter 13: A Jet Takes Off From the Drawing Board, Chapter 14: New Generations, Chapter 15: Lessons in Strategic Governance, Chapter 16: A Prototype for the Twenty - First Century? Chapter 17: The Challenges Ahead Endnotes Index K 038 ISBN 0471646407 Sprache: Englisch Gewicht in Gramm: 860 24 cm, gebundene Ausgabe, Hardcover mit Original-SchutzUmschlag, Artikel-Nr. 54570
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Buchbeschreibung 8°. XXXIII, 293 S., [8] S. zum Teil farbige Abbildungen, Pappband (gut erhalten). Artikel-Nr. 39423BB
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Buchbeschreibung Zustand: Sehr gut. 293 Seiten Gepflegter, sauberer Zustand. 2229949/2 Altersfreigabe FSK ab 0 Jahre Gebundene Ausgabe, Größe: 16.2 x 2.9 x 24 cm. Artikel-Nr. 22299492
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