Strategic Management for Tourism, Hospitality and Events - Softcover

"Nigel Evans’ textbook has long been essential reading for students on Strategic Management in Tourism courses. This new edition is very welcome and extending the coverage to hospitality and events and the inclusion of diverse international case studies and an extensive glossary is timely and will be well received by students and course tutors. The book should also be of interest to practitioners in tourism, hospitality and events." - Dr Philip Long, Associate Dean, Head of Tourism Academic Group, School of Tourism, Bournemouth University

"Nigel Evans has provided great cases and updated perspectives on the nature of the closely entwined tourism, hospitality and events sectors and their internationalized dimension.  The style of the book is attractive and interesting, using lots of graphics and illustrations as well as many examples and cases to keep students not only engaged but also firmly in touch with the realities and implications of strategic management." - Professor Ray Pine, Dean, Faculty of Management and Hospitality, Technological & Higher Education Institute of Hong Kong

"The second edition of this text has been long awaited by many who continually referred to the first edition. The book fulfils the task of being a fully comprehensive text on all three industries; tourism, hospitality and now also events; this is normally very difficult to achieve in a strategy text book. It is essential for students and lecturers as achieves a superb balance between theory and industry practice with the case studies perfectly demonstrating both. It cannot be too highly recommended." - Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University