Hard Like Water: Ethics in Business - Softcover

Hard Like Water, an innovating study of business ethics, has two principal goals: 'to show the extent to which ethical values penetrate into business' and 'to stress the social character of business'. In this book Vincent Di Norcia presents four core ethical values-life, welfare, honest communication, civil rights-and performance maxims such as the need to do no harm, to solve the problem, and to seek the common good, which are necessary for modern businesses to achieve long-term success. The conclusion looks to the future and the role ethics must play in business decisions if we, as a society, are to survive.