Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - Softcover

"Most executives are familiar with big data, business intelligence (BI), analytics, business performance management, business process management, and fact-based decision-making, but they are uncertain about how to best deploy them to create business value. In this book you will find both content and features that will help you plan and execute BI strategically.

Worthy of special mention is the treatment of big data and analytics. The hype around both topics is especially high, and it is easy to think that they are so new and different that they need to be treated in special ways. This book provides a clear understanding of the ways that big data and analytics both differ from the past but also the many ways that they are just a logical extension of what has come before. When viewed in this context, the strategic planning for BI and analytics in the world of big data is very similar to planning for BI in general.

If you need to think about BI (and all the related topics) strategically in your company, I’m confident that you will find this book to be very helpful." --Hugh Watson, Professor and C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia and Senior Editor, Business Intelligence Journal

Business Intelligence Strategy in the Big Data Analytics: A General Management Perspective explains how to deliver competitive advantages and substantial economic benefits by overcoming commonly-encountered barriers to success. It includes lessons learned from leading companies that provide practical ideas for how to use the many different forms of BI to meet key business objectives. Further, it clarifies how BI initiatives are really business initiatives that require business units to change how they use information and analysis to drive and improve business results, particularly profits. Business intelligence (BI) and business analytics are like a Swiss army knife-they can be used in many different ways to achieve many different business purposes. In working with leading companies in a wide range of industries to help them formulate and execute BI strategies and program plans, the author has seen firsthand that these successful companies struggle in two key areas: BI Strategy, which is understanding how they can leverage BI in core business functions such as marketing, sales, customer service, operations, distribution, supplier management, cost improvement, and financial management; and BI Program Execution, which is effectively aligning and executing the diverse workstreams that are critical for achieving a return on investment (ROI), including change management, business process and BI integration, and BI and data warehousing development.