Eating The Big Fish

Steffen, Alex (Ed.): Worldchanging. A user's guide for the 21st century Foreword by Al Gore; Design by Sagmeister Inc. New York : Abrams, 2006. ISBN: 9780810930957
Ein gutes und sauberes Exemplar. - STUFF: Questioning consumption -- Consuming responsibly -- Understanding trade -- Creating healthy homes -- Doing the right thing can be delicious -- Buying better food everywhere -- Eating better meat and fish -- Preserving barnyard biodiversity -- Cars and fuel -- Bright green consumerism -- Designing a sustainable world -- Picking green materials -- Craft it yourself -- Engineer it yourself -- Art meets technology -- Biomimicry -- Nanotechnology -- Neobiological industry -- Knowing what's green -- Producer responsibility -- Collaborative design -- Open source -- Design for development -- Bright green computers -- SHELTERS: Green remodeling -- Building a green home -- Living well in a compact space -- Developing green housing -- Furniture and home decor -- Lighting -- Energy -- Using energy efficiently -- Green power -- Going off the grid -- Smart grids -- Water -- Conserving water -- Thinking differently about water -- Landscaping -- EcoHouse Brazil -- Refugees -- Reinventing the refugee camp -- Transforming disaster relief -- Open-source humanitarian design -- Land mines -- Rethinking refugee reconstruction -- CITIES: The bright green city -- Vancouver -- Portland -- Retrofitting the suburbs -- Big green buildings and skyscrapers -- Healing polluted land -- Greening infrastructure -- Place-making -- Urban transportation -- Product-service systems -- Chinese cities of the future -- Lagos -- Megacity innovations -- The hidden vitality of slums -- Leapfrogging -- ICT4D -- Brazil's Telecentros -- Leapfrogging infrastructure -- COMMUNITY: Holistic problem solving -- Education and literacy -- Educating girls and empowering women -- Public health -- South-south science -- Copyfight -- Urban community development -- Community capital -- Microfinance -- Social entrepreneurship -- Giving well -- The barefoot college -- Travel and tourism -- Global culture -- BUSINESS: Your money -- Creating business value from sustainability -- Green marketing -- Brands -- Thriving in a bright green economy -- Seeing the big picture -- Start-up 101 -- POLITICS: Movement building -- Networking politics -- Amplifying your voice -- Connecting with others -- Tools for talking -- Demanding transparency -- Demanding human rights -- Watching the watchers -- Protest -- Direct action -- Nonviolent revolution -- Ending violence -- PLANET: Placing yourself -- Citizen science -- Restoration ecology -- Ecosystem services -- Biodiversity: how much nature is enough? Sustainable forestry -- Creating rural sustainability in the global south -- Future of the small town -- Local greenhouse forecast -- Climate foresight -- A personal action plan -- Mapping -- Charting the deep oceans -- Polar regions -- The solar system: greens in space -- Imagining the future. ISBN 9780810930957 - , ISBN: 0810930951

596 S. Mit zahlr. auch farb. Abb. Originalhalbleinen in Schuber.

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MORGAN, ADAM. Eating the Big Fish. (Order #37478)

How challenger brands can compete against brand leaders. John Wiley and Sons, New York 1999. 286 pages. A few illustrations in b/w. Orig. boards in dust wrappers. Dustwrappers with a few nicks. Near fine/near fine- wrappers.

[SW: Erhverv/Erhvervshistorie< br> Medier/Reklame]

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Adam Morgan (Autor): Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) Wiley 1999

Hardcover - Buch ist etwas verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen

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