Microeconomics, Eleventh Edition

ISBN 9788130908625

New Paperback . Ever since Edwin Mansfield pioneered the popular theory-and-application approach with the First Edition of Microeconomics, the text has been a perennial leader in the intermediate microeconomics course field. Starting with the Tenth Edition and continuing with the Eleventh, co-author Gary Yohe has thoroughly revised the text while retaining its traditional strengths. Ideas like the roles of risk and uncertainty, strategic behavior, auction design, and asymmetric information were just beginning to take their now significant places on research frontier. Reflecting an evolving contemporary approach, this edition devotes an expanding number of pages to these and other topics. Discussions remain accurate and clear, making use of engaging examples that draw on real-world applications to motivate the presentation of theory. The book explains microeconomic theory in the clearest and most interesting way while offering a wide range of application. This revitalized classic promises to continue to please instructors and their students. Contents: PART ONE: Introduction aEURc Microeconomics aEURc Introduction aEURc Tasks Performed by an Economic System aEURc Building and Using Economic Models aEURc Evaluating a Model aEURc Positive Analysis versus Normative Analysis aEURc Modeling the Price SystemaEUR"Demand, Supply, and Equilibrium aEURc PART TWO: Consumer Behavior and Market Demand aEURc Consumer Tastes and Preferences aEURc Consumer Preferences aEURc Determinants of Consumer Tastes and Preferences aEURc Indifference Curves aEURc The Concept of Utility aEURc The Marginal Rate of Substitution aEURc Deciphering the Shapes of Indifference Curves aEURc The Budget Line aEURc Equilibrium of the Consumer aEURc Corver solutions aEURc Corner solutions and diminishing marginal rates of substitution aEURc Ordinal and Cardinal Utility aEURc Marginal Utility aEURc Budget Allocation Rule aEURc Ordinal Utility Revisited aEURc Revealed Preference aEURc Consumer Behavior and Individual Demand aEURc Introduction aEURc Effects of Changes in Consumer Money Income aEURc Effects of Changes in Commodity Prices aEURc Substitution and Income Effects aEURc Consumer Surplus aEURc Indexes of the Cost of Living aEURc Derivation of the Market Demand Curve aEURc Introduction aEURc The Price Elasticity of Demand aEURc The Income Elasticity of Demand aEURc The Cross-Price Elasticity of Demand aEURc The Measurement of Demand Curves aEURc Shifting Demand Curves aEURc The SelleraEUR s Side of the Market and Marginal Revenue aEURc Industry and Firm Demand Curves aEURc Choices Involving Risk aEURc Probability aEURc Investing in an Oil Venture: A Case Study aEURc The Expected Value of Perfect Information aEURc Should a Person Maximize Expected Monetary Value? aEURc Maximizing Expected Utility aEURc Should the Company Really Invest in the Oil Venture? aEURc Preferences regarding risk aEURc Why people buy insurance aEURc Revisiting the value of information when people are averse to risk aEURc Behavior in the Face of Risk aEURc The Precautionary Principle aEURc PART THREE: The Firm: Its Technology Costs aEURc The Firm and Its Technology aEURc Technology and Inputs aEURc The Short Run and the Long Run aEURc The Production Function aEURc The Law of Diminishing Marginal Returns and the Geometry of Average-and Marginal-Product Curves aEURc The Production Function: More Than One Variable Input aEURc Isoquants aEURc Substitution among Inputs aEURc The Long Run and Returns to Scale aEURc The Measurement of Production Functions aEURc Optimal Input Combination and Cost Functions aEURc Introduction aEURc Optimal Combination of Inputs aEURc Costs aEURc Social Costs versus Private Costs aEURc Explicit Costs versus Implicit Costs aEURc Proper Comparison of Alternatives aEURc Cost Functions in the Short Run aEURc Cost Functions in the Long Run aEURc Economies of Scope aEURc Technological Change, Production, and Costs aEURc The Measurement of Cost Functions aEURc PART FOUR: Market Structure, Price, and Output aEURc Perfect Competition aEURc Introduction aEURc Perfect Competition aEURc Price Determination in the Short Run aEURc Price Determination in the Long Run aEURc Applying the Competitive Mode Printed Pages: 790. 5th or later edition

[Schlagwörter: Microeconomics, Eleventh EditionEdwin Mansfield, Gary Yohe9788130908625]

Artikel-Nr.: 5516